Reminiscences of Maxwell Sackheim, circa 1955
- Name
- Sackheim, Maxwell, 1890-1982 (Interviewee)
- Starr, Louis Morris, 1917-1980 (Interviewer)
- Title
- Reminiscences of Maxwell Sackheim, circa 1955
- Abstract
- Early career in advertising at J. Walter Thompson and Sears Roebuck; association with Harry Scherman; formation of Little Leather Corporation; Sackheim and Scherman advertising agency; inception of Book-of-the-Month Club idea; early titles; subscription practices; judges
- Collection Name
- Book-of-the-Month Club project
- Subjects
- Publishers and publishing; Advertising; Book industries and trade; Book clubs (Discussion groups); Sackheim, Maxwell, 1890-1982; Book-of-the-Month Club
- Format
- oral histories
- Genre
- Interviews
- Date
- circa 1955
- Physical Description
- 20 pages
- Note (Biographical)
- Advertising executive, publisher
- Note
- Interviewed by Louis M. Starr
- Language
- English
- Library Location
- Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content - Catalog Record
- 17017570
- Also In
- Oral History Archives at Columbia
- Time-Based Media
- Time-Based Media
- Persistent URL
- https://dx.doi.org/10.7916/v835-s075
- Related URLs
- Available digital content for this interview.