Oral history interview with D. Parke Gibson, 1972


Gibson, D. Parke (Interviewee)
La Brie, Henry G (Interviewer)
Oral history interview with D. Parke Gibson, 1972
Other Titles
Reminiscences of D. Parke Gibson : oral history, 1972; Oral history of D. Parke Gibson, 1972
In his 1972 interview with Henry La Brie III, Gibson recalls his experiences in the Air Force, the Johnson Publishing Company, and at his consulting firms. Gibson briefly discusses his youth in Seattle before outlining his work in the Public Information Office of the Air Force from 1948 to 1952 in the United States and Japan. Next, Gibson describes his role in founding a minority press relations fi rm with fellow veteran Bradford Laws. Gibson then describes his tenure at Amalgamated Publishers and Johnson Publishing Company promoting black publications and advertising relations. Next, Gibson discusses his work for Defender Publications and founding of D. Parke Gibson Associates. The conversation turns to The Gibson Report, Race Relations and Industry, and his book The $30 (Billion) Dollar Negro. The latter half of Gibson's interview deals with the changes in black business in the 1960s and 1970s as well as the development of multinational publications and corporations. Gibson also compares government and private communications efforts and discusses his studies on advertising targeting Black populations as supplementary. The interview concludes with Gibson describing the racism he experienced working with advertisers, the importance of vital statistics in black newspapers, and the limited impact of the Kerner Commission.
Collection Name
Black Journalists oral history collection
Journalists; African American press; African American journalists; Advertising--Newspapers; Newspaper publishing--Economic aspects--United States; African Americans--Civil rights; United States Race relations; Gibson, D. Parke; Johnson Publishing Company (Chicago, Ill.); D. Parke Gibson Associates; D. Parke Gibson International; Chicago defender
oral histories
Physical Description
sound files : digital preservation master, WAV files (96kHz, 24 bit); 26 pages
Note (Biographical)
D. Parke Gibson (1930-1979) was an author, public relations professional, and Air Force veteran. Raised in Seattle, Washington, Gibson began working with the Northwest Herald as a teenager. From 1948 to 1952, Gibson served in the United States Air For ce in Texas and Japan. Gibson worked in the Wing Public Information Office in New Hampshire. After leaving the Air Force, Gibson co-founded the PR and marketing firm Laws-Gibson Associates in Philadelphia. In 1954, Gibson moved to New York, where he worked with Amalgamated Publishers, Ebony, and Jet magazine. In 1957, Gibson became a promotion manager of the Johnson Publishing Company and Defender Publications in Chicago. Afterwards, Gibson developed his consulting firm, D. Parke Gibson Associates, and authored two publications, The Gibson Report on marketing and Race Relations and Industry about fair employment practices. In 1967, his book The $30 (Billion) Dollar Negro was published.
Interviewed by Henry G. La Brie III on June 23, 1972.
Note (Provenance)
Henry G. La Brie III Gift, 1975
Library Location
Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content
Catalog Record
Also In
Oral History Archives at Columbia
Time-Based Media
Time-Based Media
Persistent URL
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Available digital content for this interview.