Along with three colleagues, C.S. Lovett founded the Personal Christianity ministry in 1951. Based in Baldwin Park, California, near Los Angeles, this still-operational non-denominational church emphasizes the distribution of spiritual texts as a path to Christian conversion.
Personal Christianity’s book list runs forty-five titles deep, beginning with C.S. Lovett’s Soul-Winning Made Easy, first published in 1954. While many of Lovett’s books have focused on teaching people how to convert others to Christianity (including Witnessing Made Easy and What to Do When Your Friends Reject Christ), he has also frequently taken a cue from self-help literature. This was evident in works like the health-focused Help, Lord! The Devil Wants Me Fat, and the parenting guide, What’s a Parent To Do? It is also on display in The Devil Wants You Deep in Debt, the subject of the pictured newsletter.