Reminiscences of George Horace Gallup, 1962
- Name
- Gallup, George, 1901-1984 (Interviewee)
- Rounds, Frank (Interviewer)
- Title
- Reminiscences of George Horace Gallup, 1962
- Abstract
- Family background and education; early newspaper readership surveys; journalism teaching 1929-1932; principles of effective advertising; magazine publishing: LITERARY DIGEST, READER'S DIGEST, SATURDAY EVENING POST, LOOK, etc.; postcard polling; Gallup polls from 1933; impressions of Gardner Cowles, Jr., Raymond Rubicam, Douglas Southall Freeman
- Collection Name
- Individual interviews oral history collection
- Subjects
- Statisticians; Readership surveys; Public opinion polls; Journalism; Periodicals--Publishing; Demographic surveys; Gallup, George, 1901-1984
- Format
- oral histories
- Genre
- Interviews
- Date
- 1962
- Physical Description
- 158 pages
- Note (Biographical)
- Public opinion statistician, pollster
- Note
- Interviewed by Frank Rounds
- Language
- English
- Library Location
- Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content
- Catalog Record
- 15198925
- Also In
- Oral History Archives at Columbia
- Time-Based Media
- Time-Based Media
- Persistent URL
- https://dx.doi.org/10.7916/d8-1h2v-fj52
- Related URLs
- Available digital content for this interview.