Oral history interview with Armistead S. Pride, 1971


Pride, Armistead Scott (Interviewee)
La Brie, Henry G (Interviewer)
Oral history interview with Armistead S. Pride, 1971
Other Titles
Reminiscences of Armistad Scott Pride : oral history, 1971; Oral history of Armistad Scott Pride, 1971
In his 1971 interview conducted by Henry La Brie III, Armistead Pride discusses the differences in local and national advertising and working with the Audit Bureau of Circulations (ABC) and Amalgamated Publishers, Inc. He discusses the qualitative analysis of the black press, the changes in the black press' scope, and its future. Pride explains the effects of social consciousness on readership, pol itics, voting, and social change, as well as the importance of the editorial section. Throughout the interview, he defines distinctions between the white press and journalists and the black press and journalists.
Collection Name
Black Journalists oral history collection
Advertising--Newspapers; Journalists; Journalism--Political aspects; Journalism--Social aspects; African Americans--Civil rights; African American press; African American journalists; United States Race relations; Pride, Armistead Scott; Audit Bureau of Circulations
oral histories
Physical Description
sound files : digital preservation master, WAV files (96kHz, 24 bit); 50 pages
Note (Biographical)
Armistead Scott Pride received degrees from the University of Michigan and the University of Chicago before receiving a master's and doctorate in journalism 1950 from Northwestern University. From 1944 to 1976, he was the head of the journalism progra m at Lincoln University. Pride worked for the Associated Press, the Boston Guardian, the Louisville Defender, and the St. Louis Argus. His research was published after his death in a book co-authored with Clint Wilson called A History of the Black Press. Pride died in 1991.
Interviewed by Henry G. La Brie III on August 9, 1971.
Note (Provenance)
Henry G. La Brie III Gift, 1975
Library Location
Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content
Catalog Record
Also In
Time-Based Media
Oral History Archives at Columbia
Persistent URL
Related URLs
Available digital content for this interview.