doi:10.7916/d8-6xeg-8306Oral history interview with Armistead S. Pride, 1971Pride, Armistead Scottoral historiesmixed materialAdvertising--NewspapersJournalistsJournalism--Political aspectsJournalism--Social aspectsAfrican Americans--Civil rightsAfrican American pressAfrican American journalistsUnited States Race relationsPride, Armistead ScottAudit Bureau of CirculationsIn his 1971 interview conducted by Henry La Brie III, Armistead Pride discusses the differences in local and national advertising and working with the Audit Bureau of Circulations (ABC) and Amalgamated Publishers, Inc. He discusses the qualitative analysis of the black press, the changes in the black press' scope, and its future. Pride explains the effects of social consciousness on readership, politics, voting, and social change, as well as the importance of the editorial section. Throughout the interview, he defines distinctions between the white press and journalists and the black press and journalists.