doi:10.7916/tc6d-5783Oral history interview with Dan Pfeiffer, 2020Pfeiffer, Danoral historiesmixed materialPresidents--United StatesPresidential campaigns--United StatesPresidents--Transition periods--United StatesPfeiffer, DanObama, BarackUnited StatesUnited States. White House Communications OfficePatient Protection and Affordable Care ActAmerican Recovery and Reinvestment Act of 2009Dan Pfeiffer discusses his contribution to the communications operations and strategy of the Obama 2008 and 2012 presidential campaigns, the 2008 presidential transition, and the Obama White House, in which he served in various roles from 2009 to 2015. In addition to recounting important events and decisions from the campaign trail, Pfeiffer focuses on efforts to modernize White House communications in the context of changes in the technological and media landscapes. He provides details about the White House's increased use of social media, digital content, television appearances, and long-form interviews, its relationship with the White House press corps, and approach to conservative media coverage, including that of Fox News. Also discussed are the communications strategies for particular policy initiatives, including the Affordable Care Act and the American Recovery and Reinvestment Act, the development of select speeches, including the president's December 2011 speech on inequality in Osawatomie, KS, and insights to the stress associated with work in White House communications