doi:10.7916/d8-dn55-gq78Oral history interview with S. Bruce Smart 1975Smart, S. Bruceoral historiessound recordingssound recording - nonmusicalExecutivesInternational business enterprisesContainersSales managementMarketing--ManagementEnvironmental policyPapermakingPlastics industry and tradeSmart, S. BruceContinental Can CompanyArmy experience, sales background, management training; effects of 1959 Continental Can plane crash; expansion, responsibilities, problems of an area manager; company reorganization 1960, managerial philosophy; labor relations, importance of long-range planning, public relations; sales and marketing philosophy; international potential of packaging industry; advantages of conglomerates; cost benefit relationships; environmentalism; present and future of paper and plastic industries.