Lecture by Thomas Watson, Jr. titled "Good Design is Good Business," 1973

 

Name
Watson, Thomas J., 1914-1993 (Interviewee)
Title
Lecture by Thomas Watson, Jr. titled "Good Design is Good Business," 1973
Abstract
Thomas J. Watson Jr., in his lecture, "Good Design is Good Business," discusses the positive impact of IBM’s corporate design program and its work with industrial designer Eliot Noyes and the Olivetti typewriter company
Collection Name
Tiffany-Wharton Lectures on Corporate Design Management sound recordings
Subjects
Industrial design; Watson, Thomas J., 1914-1993
Format
oral histories; sound recordings
Genre
Interviews
Date
1973
Note (Biographical)
Thomas J. Watson was Chairman of the Executive Committee of International Business Machines Corporation (IBM)
Note
Lecture given by Thomas Watson, Jr. on October 31, 1973 at the Fine Arts Building of the University of Pennsylvania. Recorded by the Language Laboratory of the University of Pennsylvania
Language
English
Library Location
Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content
Catalog Record
15290133
Also In
Oral History Archives at Columbia
Time-Based Media
Time-Based Media
Persistent URL
https://dx.doi.org/10.7916/d8-k389-fs42
Related URLs
Available digital content for this interview.