Lecture by Thomas Watson, Jr. titled "Good Design is Good Business," 1973
Lecture by Thomas Watson, Jr. titled "Good Design is Good Business," 1973
Members of the Columbia University community may log in here to access this content.
Terms of Use: The copyright law of the United States (title 17, United States Code) governs the making of reproductions of copyrighted material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a reproduction. One of these specific conditions is that the reproduction is not to be used for any purpose other than your own private study, scholarship, or research. Any subsequent copying, downloading or distributing materials accessed by you in the Columbia University Libraries Digital Libraries Collection that are subject to copyright protection may constitute copyright infringement. In addition, Columbia University Libraries may employ technical measures to prevent any further copying, downloading, or distribution of the materials. A violation of these terms may subject you to potential liability for copyright infringement. For more information about copyright, fair use and permissions, refer to Columbia University Library’s Copyright Advisory Services at https://copyright.columbia.edu, and the Copyright & Permissions for Online Exhibitions & Digital Collections.
- Name
- Watson, Thomas J., 1914-1993 (Interviewee)
- Title
- Lecture by Thomas Watson, Jr. titled "Good Design is Good Business," 1973
- Abstract
- Thomas J. Watson Jr., in his lecture, "Good Design is Good Business," discusses the positive impact of IBM’s corporate design program and its work with industrial designer Eliot Noyes and the Olivetti typewriter company
- Collection Name
- Tiffany-Wharton Lectures on Corporate Design Management sound recordings
- Subjects
- Industrial design; Watson, Thomas J., 1914-1993
- Format
- oral histories; sound recordings
- Genre
- Interviews
- Date
- 1973
- Note (Biographical)
- Thomas J. Watson was Chairman of the Executive Committee of International Business Machines Corporation (IBM)
- Note
- Lecture given by Thomas Watson, Jr. on October 31, 1973 at the Fine Arts Building of the University of Pennsylvania. Recorded by the Language Laboratory of the University of Pennsylvania
- Language
- English
- Library Location
- Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content - Catalog Record
- 15290133
- Also In
- Time-Based Media
- Persistent URL
- https://dx.doi.org/10.7916/d8-k389-fs42
- Related URLs
- Available digital content for this interview.