<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:identifier>doi:10.7916/d8-mefh-wq18</dc:identifier><dc:title>DSG 1970 Campaign Seminar: Tape No.2</dc:title><dc:format>sound recordings</dc:format><dc:type>sound recording-nonmusical</dc:type><dc:subject>Public opinion polls</dc:subject><dc:subject>Elections--Press coverage</dc:subject><dc:subject>Advertising, Political</dc:subject><dc:subject>Political campaigns</dc:subject><dc:subject>United States</dc:subject><dc:subject>Democratic Party (U.S.)</dc:subject><dc:description>2A: Polls and Surveys/Media Campaigns: Peter Hart (Vice President, Oliver Quayle &amp; Co.), Robert Squier (President, The Communications Co.). Polls: Timing, costs, Purposes, etc. Polls and media campaigns, TV commercials, spurt technique, image vs. issue commercials, timing and pacing commercials, issues in 1970. 2B: Radio-TV coverage: Lyle Stitt (Admin. Asst. to Rep. Obey of Wisconsin), Terry Bracy (Press Asst. to Rep. Udall of Arizona). Obtaining free media time, TV debates, news conferences, radio and TV commercials, Radio-TV staff, Radio Beepers, Relations with Newsmen.</dc:description></oai_dc:dc>