Endowments; Decorative arts; Industrial arts--Study and teaching; New York (N.Y.); Art Alliance of America; Levy, Florence N. (Florence Nightingale), 1870-1947
Format
correspondence
Genre
Business correspondence
Date
[between 1901 and 1919?]
Physical Description
microfilm, 16 mm, b&w
Note (Reel no.)
Reel 80
Note
PDF may contain multiple grant documents.
The Art Alliance of America was concerned with the state of industrial arts in America. It was established to raise public awareness of the lack of artistic creativity in the industrial goods produced by America and the poor education of our designers . This organization was concerned with the inability of the United States to compete with the highly creative design elements of the European industries - that American products were boring and made in the interest of the manufacturer and not the consumer. The Art Alliance of America proposed to bring together artists and artisans from across the country to supply American industries with designers and craftspeople who would improve product design and advertising. The Alliance also proposed a new educational system to perpetuate new concepts for joining the arts and industry. It used the endorsements from the Smith-Hughes Bill passed in Congress to provide funds for industrial arts education, an idea borrowed from Europe. The group sponsored exhibitions on interior design, textiles, and books, as well as various demonstrations on subjects such as good taste in home furnishings." [SOURCE: Massanova, Jeffrey, and van Roessel, Annemarie. "Art Alliance of America Scrapbook, 1918-1919 - Finding Aid." Ryerson and Burnham Archives, The Art Institute of Chicago, 2003, http://digital-libraries.saic.edu/cdm/ref/collection/findingaids/id/13089. Accessed 19 Sep. 2018.] "1917-1919 Serves as General Manager of the Art Alliance of America." [SOURCE: Lavery, Courtney O. "Guide to the Florence Nightingale Levy Papers, 1899-1946 (bulk dates 1908-1926), MS 382 - Biographical Note." New York Historical Society, 1 Nov. 2011, http://dlib.nyu.edu/findingaids/html/nyhs/levy/bioghist.html. Accessed 19 Sep. 2018.]