doi:10.7916/d8-6aj0-kb39Reminiscences of Edward L. Bernays, 1971Bernays, Edward L., 1891-1995oral historiesmixed materialPublic relations consultantsPublicityPublic opinion pollsPublic relationsIndustrial relationsUnited States Social conditionsBernays, Edward L., 1891-1995Freud, Sigmund, 1856-1939Psychological and legal ramifications of public relations; societal techniques; symbolism and propaganda; "engineering of consent"; social consciousness-raising and consumerism; Gallup polls; corporations and research; segmental approach; industrial and labor relations; politicians and pollsters; reminiscences of the Sigmund Freud family; the Franklin D. Roosevelt family; Senator Joseph McCarthy; opera and ballet personalities; impressions of many public figures