doi:10.7916/x23y-py29Oral history interview with Joanna S. Rosholm, 2021Rosholm, Joannaoral historiesmixed materialPresidents--United StatesPresidents' spouses--United StatesChildren--Nutrition--United StatesRosholm, JoannaObama, BarackObama, Michelle, 1964-Let's Move! (Campaign : U.S.)Let Girls Learn (Program)United States. Office of the First LadyJoanna Rosholm discusses her service in a variety of communications roles in the Obama administration, including regional communications director, and, from 2014 to 2017, press secretary to First Lady Michelle Obama. Rosholm outlines the structure and operations of the East Wing, and speaks widely about Michelle Obama's approach to the role of first lady. She describes the East Wing's approach to the first lady's public and media appearances, and provides details about notable events and initiatives with which she was closely involved, including Let's Move! and Michelle Obama's advocacy for improved childhood nutrition and health; the first lady's collaborations with comedians, athletes, and celebrities; and the foreign travel associated with the Let Girls Learn education initiative. Also discussed are the public scrutiny of Michelle Obama's appearance, the East Wing's engagement with new and social media, the East Wing's role in the coordination of interagency policy initiatives, and the culture and gender dynamics of the Obama White House