Oral history interview with W. Leonard Evans, Jr., 1971


Evans, W. Leonard, Jr (Interviewee)
La Brie, Henry G (Interviewer)
Oral history interview with W. Leonard Evans, Jr., 1971
Other Titles
Reminiscences of W. Leonard Evans, Jr. : oral history, 1971; Oral history of W. Leonard Evans, Jr., 1971
Henry La Brie's 1971 interview with W. Leonard Evans begins with an overview of the narrator's early life, including his education, experience in business, and experiences working in advertising and black radio. Evans describes the media in the decades before the interview and his establishment of Tuesday magazine. He also discusses white readership of his magazine. Evans addresses black newspapers ' lack of mass circulation; reasons for a black press; the differences and relationship between the white and black press; assimilation; the future of the black press; and reporting in the mainstream press reports follwing the Kerner Commission Report. The interview concludes with Evans discussing poverty among African Americans and the impact on advertising revenues.
Collection Name
Black Journalists oral history collection
Journalists; African American press; African American journalists; Newspapers--Circulation; Newspaper publishing--Economic aspects--United States; Advertising--Newspapers; African Americans--Civil rights; Evans, W. Leonard, Jr; United States. National Advisory Commission on Civil Disorders; Report
oral histories
Physical Description
sound files : digital preservation master, WAV files (96kHz, 24 bit); 60 pages
Note (Biographical)
W. Leonard Evans (1914-2007) was educated at Fisk University and the University of Illinois. Having worked in advertising, in 1965 Evans began publishing the black magazine Tuesday, which was included as a supplement in nine general-circulation newspa pers across the United States. Evans served as a member of the Board of Trustees at the University of Chicago.
Interviewed by Henry G. La Brie III on June 2, 1971.
Note (Provenance)
Henry G. La Brie III Gift, 1975
Library Location
Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content
Catalog Record
Also In
Oral History Archives at Columbia
Time-Based Media
Time-Based Media
Persistent URL
Related URLs
Available digital content for this interview.