doi:10.7916/d8-bt6b-fj42Reminiscences of Bruce and Beatrice Gould, 1976Gould, Bruceoral historiesmixed materialEditorsPeriodicals--PublishingMagazine designWomen's periodicalsJournalismGould, BruceGould, Beatrice BlackmarBoth describe family backgrounds, childhoods and meeting at State University of Iowa in 1920s; she discusses teaching, newspaper work, short story writing; he discusses General Film Co., college humor magazine, newspaper reporting, Army Air Service 1918-19, playwriting and reviewing, associate editorship of SATURDAY EVENING POST; marriage, 1923; New York scene in 1920s; Prohibition; joint editors of LADIES HOME JOURNAL, 1935-1962; staff and format, health campaigns, reader polls, important articles, series, literary pieces; difficulties and decline of Curtis Publishing Company; impressions of George Horace Lorimer, Eleanor Roosevelt, others