Oral history interview with Reuben Benton 1971
Oral history interview with Reuben Benton 1971
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- Name
- Benton, Reuben (Interviewee)
- La Brie, Henry G (Interviewer)
- Title
- Oral history interview with Reuben Benton 1971
- Other Titles
- Reminiscences of Reuben Benton : oral history, 1971; Oral history of Reuben Benton, 1971
- Abstract
- Benton discusses the Kansas City Call's experience with unionization by the Luggage Workers Union. At the time, The Call was the only unionized black newspaper. Benton describes his role as advertising manager of the paper, including the struggles of gaining white merchants to advertise in The Call. He chronicles how the relationship between the paper and advertisers, both black and white, shifted throughout the years. Benton describes the importance of black papers, primarily how these papers can understand and report on aspects of the black experience differently than white papers.
- Collection Name
- Black Journalists oral history collection
- Subjects
- Journalists; African American press; African American journalists; Advertising--Newspapers; Newspaper publishing--Economic aspects--United States; Journalists--Labor unions--United States; African Americans--Civil rights; Kansas City (Mo.); Benton, Reuben
- Format
- oral histories
- Genre
- Interviews
- Origin Information
- 1971
- Date
- 1971
- Physical Description
- sound files : digital preservation master, WAV files (96kHz, 24 bit); 17 pages
- Note (Biographical)
- Reuben Benton was the advertising manager of The Call, a black newspaper in Kansas City. Benton served The Call for over three decades, getting his start in advertising in the 1940s.
- Note
- Interviewed by Henry G. La Brie III on August 11, 1971.
- Note (Provenance)
- Henry G. La Brie III Gift, 1975
- Language
- English
- Library Location
- Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content - Catalog Record
- 11562860
- Also In
- Time-Based Media
- Persistent URL
- https://dx.doi.org/10.7916/d8-a32p-5a18
- Related URLs
- Available digital content for this interview.