doi:10.7916/d8-h1db-df40Lecture by Walter Hoving and George O'Brien titled "The Crisis Of Design and Aesthetics in American Management," 1973Hoving, Walter, 1897-1989oral historiessound recordingssound recording - nonmusicalIndustrial designHoving, Walter, 1897-1989O'Brien, George, 1927-2005In this lecture, Walter Hoving explains the rationale for the Tiffany-Wharton lecture series and discusses the impact of the current dearth of quality corporate design on American businesses. George O'Brien then outlines the important role of design directors in conceptualizing and editing a corporate organization's design aesthetic