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Title

Like no other store-- : the Bloomingdale's legend and the revolution in American marketing

Name

Traub, Marvin
Teicholz, Tom

Published

Time Books: New York. c1993

Edition

1st ed

Physical Description

xvi, 428 p., [16] p. of plates : ill. ; 25 cm.

Subjects

Traub, Marvin.

Bloomingdale's (Firm) History.

Bloomingdale's (Firm)

Contents

Pt. 1. The Education of a Merchant. 1. From the Bronx to Bloomingdale's -- Pt. 2. Becoming Bloomingdale's. 2. The Way It Was. 3. The Way We Live. 4. The Way We Look -- Pt. 3. Let's Go to Bloomingdale's. 5. Selling the Store. 6. What You See. 7. The Ultimate Fantasy. 8. The Dream Factory. 9. The Ralph Lauren No One Knows. 10. Taking Bloomingdale's to the Top -- Pt. 4. Buying Bloomingdale's. 11. The Deal. 12. Life with Campeau. 13. The Price of Campeau -- Pt. 5. Bloomingdale's and Beyond. 14. Leaving Bloomingdale's. 15. A Second Career. 16. The Future of Retailing -- The Bloomingdale's Alumni Club -- Country Promotions.

Format

books

Catalog Record

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