About Judging a Book by its Cover
The advent of gold-stamped decoration, circa 1832, was the most important factor in the acceptance of publishers' bindings. Gold stamping brought to the mass-produced book some of the prestige associated with gold-tooled leather bindings of the pre-industrial era. In fact, stamping often imitated the decorative styles and motifs of the hand-finished book. However, gold stamping also developed its own styles and imagery that reflected the period's taste and culture.