Reminiscences of George Horace Gallup, 1955
- Name
- Gallup, George, 1901-1984 (Interviewee)
- Starr, Louis Morris, 1917-1980 (Interviewer)
- Title
- Reminiscences of George Horace Gallup, 1955
- Abstract
- Early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures
- Collection Name
- Book-of-the-Month Club project
- Subjects
- Statisticians; Book clubs (Discussion groups); Reading--Research; Public opinion polls; Gallup, George, 1901-1984; Book-of-the-Month Club
- Format
- oral histories
- Genre
- Interviews
- Date
- 1955
- Physical Description
- 35 pages
- Note (Biographical)
- Public opinion statistician, pollster; interviewee d. 1984
- Note
- Interviewed by Louis M. Starr
- Language
- English
- Library Location
- Columbia Center for Oral History, Columbia University
- Catalog Record
- 17017373
- Persistent URL
- https://dx.doi.org/10.7916/mbvc-pz45
- Related URLs
- Available digital content for this interview.