Oral history interview with S. Bruce Smart 1975
Members of the Columbia University community may log in here to access this content.
Terms of Use: The copyright law of the United States (title 17, United States Code) governs the making of reproductions of copyrighted material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a reproduction. One of these specific conditions is that the reproduction is not to be used for any purpose other than your own private study, scholarship, or research. Any subsequent copying, downloading or distributing materials accessed by you in the Columbia University Libraries Digital Libraries Collection that are subject to copyright protection may constitute copyright infringement. In addition, Columbia University Libraries may employ technical measures to prevent any further copying, downloading, or distribution of the materials. A violation of these terms may subject you to potential liability for copyright infringement. For more information about copyright, fair use and permissions, refer to Columbia University Library’s Copyright Advisory Services at https://copyright.columbia.edu, and the Copyright & Permissions for Online Exhibitions & Digital Collections.
- Name
- Smart, S. Bruce (Interviewee)
- Nackman, Mark E (Interviewer)
- Title
- Oral history interview with S. Bruce Smart 1975
- Abstract
- Army experience, sales background, management training; effects of 1959 Continental Can plane crash; expansion, responsibilities, problems of an area manager; company reorganization 1960, managerial philosophy; labor relations, importance of long-range planning, public relations; sales and marketing philosophy; international potential of packaging industry; advantages of conglomerates; cost benefit relationships; environmentalism; present and future of paper and plastic industries.
- Collection Name
- Continental Group project
- Subjects
- Executives; International business enterprises; Containers; Sales management; Marketing--Management; Environmental policy; Papermaking; Plastics industry and trade; Smart, S. Bruce; Continental Can Company
- Format
- oral histories; sound recordings
- Genre
- Interviews
- Date
- 1975
- Note (Biographical)
- Executive.
- Note
- Interviewed by Mark E. Nackman on May 29 and June 19, 1975.
- Note (Provenance)
- S. Bruce Smart, Gift 1976
- Language
- English
- Library Location
- Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content - Catalog Record
- 13547649
- Also In
- Oral History Archives at Columbia
- Time-Based Media
- Time-Based Media
- Persistent URL
- https://dx.doi.org/10.7916/d8-dn55-gq78
- Related URLs
- Available digital content for this interview.