Oral history interview with S. Bruce Smart 1975

 

Name
Smart, S. Bruce (Interviewee)
Nackman, Mark E (Interviewer)
Title
Oral history interview with S. Bruce Smart 1975
Abstract
Army experience, sales background, management training; effects of 1959 Continental Can plane crash; expansion, responsibilities, problems of an area manager; company reorganization 1960, managerial philosophy; labor relations, importance of long-range planning, public relations; sales and marketing philosophy; international potential of packaging industry; advantages of conglomerates; cost benefit relationships; environmentalism; present and future of paper and plastic industries.
Collection Name
Continental Group project
Subjects
Executives; International business enterprises; Containers; Sales management; Marketing--Management; Environmental policy; Papermaking; Plastics industry and trade; Smart, S. Bruce; Continental Can Company
Format
oral histories; sound recordings
Genre
Interviews
Date
1975
Note (Biographical)
Executive.
Note
Interviewed by Mark E. Nackman on May 29 and June 19, 1975.
Note (Provenance)
S. Bruce Smart, Gift 1976
Language
English
Library Location
Columbia Center for Oral History, Columbia University
Browse Location’s Digital Content
Catalog Record
13547649
Also In
Oral History Archives at Columbia
Time-Based Media
Time-Based Media
Persistent URL
https://dx.doi.org/10.7916/d8-dn55-gq78
Related URLs
Available digital content for this interview.