Oral history interview with W. Leonard Evans, Jr., 1971

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Name: Evans, W. Leonard, Jr (Interviewee); La Brie, Henry G (Interviewer)
Title: Oral history interview with W. Leonard Evans, Jr., 1971
Other Titles: Reminiscences of W. Leonard Evans, Jr. : oral history, 1971; Oral history of W. Leonard Evans, Jr., 1971
Abstract: Henry La Brie's 1971 interview with W. Leonard Evans begins with an overview of the narrator's early life, including his education, experience in business, and experiences working in advertising and black radio. Evans describes the media in the decades before the interview and his establishment of Tuesday magazine. He also discusses white readership of his magazine. Evans addresses black newspapers ' lack of mass circulation; reasons for a black press; the differences and relationship between the white and black press; assimilation; the future of the black press; and reporting in the mainstream press reports follwing the Kerner Commission Report. The interview concludes with Evans discussing poverty among African Americans and the impact on advertising revenues.
Collection Name: Black Journalists oral history collection
Subjects: Journalists; African American press; African American journalists; Newspapers--Circulation; Newspaper publishing--Economic aspects--United States; Advertising--Newspapers; African Americans--Civil rights; Evans, W. Leonard, Jr; United States. National Advisory Commission on Civil Disorders; Report
Format: oral histories
Genre: Interviews
Date: 1971

Physical Description: sound files : digital preservation master, WAV files (96kHz, 24 bit); 60 pages
Note (Biographical): W. Leonard Evans (1914-2007) was educated at Fisk University and the University of Illinois. Having worked in advertising, in 1965 Evans began publishing the black magazine Tuesday, which was included as a supplement in nine general-circulation newspa pers across the United States. Evans served as a member of the Board of Trustees at the University of Chicago.
Note: Interviewed by Henry G. La Brie III on June 2, 1971.
Note (Provenance): Henry G. La Brie III Gift, 1975
Language: English
Library Location: Columbia Center for Oral History, Columbia University
Catalog Record: 11563421
Persistent URL: https://dx.doi.org/10.7916/d8-f520-m420
Related URLs: Available digital content for this interview.